20th October 2016

Trak Global’s Appy Fleet set to disrupt global fleet telematics market

Trak Global Group, one of the fastest growing technology companies in the UK, is launching a free app for vehicle fleets around the globe. The app, which drivers and fleet managers can download in seconds, will change the way vehicle fleets operate forever, according to chief executive Nick Corrie.

Corrie said: “We’re setting out to radically alter the way that fleet telematics works. Our aim is simple: to provide fleets of all sizes, anywhere in the world, with a highly functional telematics system that focuses on managing driver behaviour, for free, for good.”

The data insights we discover through the app will enable us to offer fleets much cheaper insurance deals, said Corrie, who explained that Trak Global had already tested Appy Fleet’s telematics technology in the motor insurance market via the company’s  ‘Better Driver’ app.

“We know we can remove the cost barrier presented by funding, fitting and supporting a traditional, hardware-based fleet telematics system, and we also know that our data insights and risk management techniques will improve driver behaviour and bring down the cost of fleet insurance.”

Supporting the initiative, Adrian Walsh, director of Road Safe said: “One in 3 RTA’s in the UK involves a vehicle being driven for work purposes. That’s way too many, and fleet operators need to get to grips with this problem. We recommend they benchmark their existing practices via our Driving for Better Business survey, and use Appy Fleet to assist them to deliver best practice in road safety as well as cutting their operating costs and insurance premiums.”

Corrie said: “In developing Appy Fleet over the past 12 months we behaved like a start-up, with a mission to disrupt the market by looking at it through a different lens to all the existing players. We want to show that UK technology companies can adopt the same visionary thinking as any Silicon Valley success story.”

“We want to be to fleet telematics what Amazon has been to retail, and what Uber has been to how we all book a taxi.”

Corrie explained that The Appy Fleet Driver App turns each employee’s smartphone into an accurate GPS data-gathering device, which also can be placed into private mode for when employees are using their vehicles outside work. By tethering the app via Bluetooth to each vehicle they jump in, the system also provides driver ID.

Corrie said: “The UK’s road safety record is among the best in the world, and Trak Global has played a part in making UK roads safer during the last few years.  Through Carrot, our young driver brand, we’ve reduced accidents among the UK’s newly qualified drivers by 42%, by placing meaningful driving feedback in their hands via our telematics app and we are confident we can achieve similar results in the global fleet market.”

Appy Fleet was launched at the yesterday’s Fleet Management Live exhibition in Birmingham where the team were demonstrating the app.

To register for this FREE product get to the Appy Fleet website: